I came up with "Dogstin"— Whistle's pop-up dog park on the streets of Austin during SXSW. Visitors could meet and greet with shelter puppies, enjoy free ice cream, and learn about Whistle's pet trackers. We used the design below as a giant backdrop at the pop-up dog park where visitors could take a picture in front of the Dogstin sign, post it to social, and be entered to win a free pet tracker.