Organic sOCIAL
CAMPAIGN 1: Welcome to Dogstin!
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The Ask: Come up with a social campaign for a pet tech brand (Whistle) to engage and delight passersby at SXSW.
I came up with "Dogstin"— Whistle's pop-up dog park on the streets of Austin during SXSW. Visitors could meet and greet with shelter puppies, enjoy free ice cream, and learn about Whistle's pet trackers. We used the design below as a giant backdrop at the pop-up dog park where visitors could take a picture in front of the Dogstin sign, post it to social, and be entered to win a free pet tracker.
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Campaign 2: Shelter Life
The Ask: Come up with a social campaign (again for Whistle) to show why pet trackers are crucial for keeping pets safe. We had no actors, no voice talent, and no additional funds to use outside of our usual marketing budget.
I worked with a local pet shelter to create a video showing the life of a lost dog that's ended up in a shelter. The campaign aimed to move the audience in two ways: first, to adopt a pet in need; second, to purchase a pet tracking collar so said pet never gets lost again. We added a social giving element with a 'buy one, we donate one' promotion. The campaign helped Whistle double its pet tracker sales over Giving Tuesday weekend.
